What on earth is The Centre Brain? And why on earth should you read it? Steve Adams, who's been coaching businesses, charities, churches and individuals on how to communicate effectively for decades, wants to engage you.
When facing a red light, what can you say to turn it green?
Hooking an audience? Sweating in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.
The Centre Brain – the body’s action centre – responds to what it hears. And, if the right prompts are used, the braincanbe persuaded to act. This bookexplains why your communication works, or doesn’t. Why you prompt action, or don’t.
The result of a 20-year quest to discover what prompts action, this bookoffers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.